Marketing to Tweeters and Their Facebook Friends - Gallup.com
5 months ago Gallup research shows that cost is an important factor when generating engagement among Millennials, as with other generations. offering them membership cards and status as preferred clients that often come with discounts and coupons. Make Millennials think they can't live without your product -- even if they can.
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Building a Brand Relationship - Gallup.com
5 months ago Building a Brand Relationship Attracting new customers requires more than building trust. Companies must create brand passion, and "business as usual" just won't do. (for example, by giving consumers coupons, discounts, or rebates). Gallup's research clearly suggests, however, that these efforts are off target and that they're unlikely to
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No One Is Winning the Battle for Digital Wallet Customers
5 months ago The Gallup Panel is a probability-based longitudinal panel of U.S. adults whom Gallup selects using random-digit-dial phone interviews that cover landlines and cellphones. Gallup also uses address-based sampling methods to recruit Panel members. The Gallup Panel is not an opt-in panel and panel members do not receive incentives for participating.
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American Consumers Careful With Spending in Summer 2014
6 months ago American Consumers Careful With Spending in Summer 2014 More than half of American consumers Gallup polled say in the past four weeks they purchased generic or store brand goods (83%), shopped at more than one store for similar items to get the best deal (61%), gone online to compare prices and find the best deal (59%), used coupons when
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Digital Wallets Don't Deliver What Consumers Need - Gallup.com
5 months ago Are there coupons available online? Is there a similar product available that costs less? All of these capabilities are offered by other apps with very user-friendly designs and could be meaningfully integrated into digital wallets. Similarly, many consumers want easier ways to manage their personal finances.
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Consumers Aren't Adopting Digital Wallets - Gallup.com
6 months ago Consumers Aren't Adopting Digital Wallets. by Daniela Yu and Beth Youra. Story Highlights. and loyalty cards and coupons to make electronic purchases using a digital device, most often a smartphone -- will need to convince more consumers to adopt and use their products. If they don't, they may be squeezed out of an already tight space
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Creating Social Marketing That's Actually Social
5 months ago Creating Social Marketing That's Actually Social Despite dramatic marketing efforts to use social media, most businesses are experiencing little, if any, positive benefits from it Being social means that you create a two-way conversation with consumers (but not if they are expecting coupons from you).
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Planning for the “New Normal” - Gallup.com
6 months ago Planning for the “New Normal” and consumers are increasingly clipping and redeeming coupons. The "new normal" isn't likely to be a world where consumers continually deny themselves personal rewards. In response to price-sensitive shoppers, retailers have been diligently slashing their prices and demanding that companies that make the
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Growing Up Lonely: Examining Teen Alienation
5 months ago Growing Up Lonely: Examining Teen Alienation. by Linda Lyons. Teenagers walk a fine line between childhood and adulthood, often tripping back and forth over it for years. During adolescence, teens begin to compare themselves with those around them, define their world, and consider where they fit into it. It’s a difficult process, and for many
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